What is Native Application? Add Extra Perks to your Business
Native app and hybrid app, the words are common in the field of
mobile applications development. Obviously, the developers know
what do they exactly mean but I am sure, still there are many who
just know that native application is an expensive solution. So,
let me first tell that native apps are basically built for a
particular platform, for example, Windows, iOS, or Android. If a
native app is built for an android platform, there is no way that
you can use it for an iOS platform. Native apps are written for a
specific platform and therefore they deliver better user
experience and faster performance. How are native apps beneficial
to the businesses?
Better user experience: Native apps are known to create a stickier
relationship with users. The app design can experience with
features, gestures, and behaviors which may lead to easy
conversions. The native app allows to make more use of APIs
designed specifically for the experience one is trying to
accomplish and if done correctly, then the user will use your
native app as a central part of the experience.
Increased customer reach: In the times where maximum search over
the internet happens on the phone, it becomes essential to expose
your business on the touch of fingertips. With an app on mobile,
you will be providing convenience value to your customers who now
can easily see your product and place order. Further, the major
highlight of native apps is these that they can be used in offline
mode also. So, even when the customer does not have good access of
internet, still your app can hold him.
Increased conversion rates: We all know how crucial the conversion
rates are for online businesses and with continually advancing
technology along with raising consumer expectations, a native app
is the only solution to obtain higher conversion rate.
Improved Google ranking (SEO): Google often displays apps among
its first few results when a search is conducted through a mobile
phone. Being ranked in first few has become extremely important as
mobile users do not get to venture deep into the results just like
the desktop users. And a native app can be a powerful SEO weapon
to leave behind your competitor.
Smart marketing tool: Having a native app for your business is a
smart move for two reasons. First, People really appreciate the
easy information and an app always allow the user to find his
relevant information in time. Second, Having an app on the mobile
phone of users is a big reminder of your brand to them. Even if
they are not frequent users of your app, still, the icon on the
screen keeps reminding them of your brand.
Thus, that’s how native app has the clear advantage of
personalized engagement which is essential for ultimate customer
experience and brand loyalty. The app also has the ability to use
and leverage your smartphone’s capabilities like camera, GPS, etc.
So, the native app is the right idea for your business, if you
really want the virtual feel, look, and performance of the app to
impress the users and depress the competitors.
